Whilst we are inundated with email marketing and newsletters, there is still a place in business for these. The trick is to get it right. Not only do you want to avoid unsubscribing, but you want people to actually open the newsletter. Choose your words wisely; you want them to tell, sell and absolutely compel…
There is a bit of an art to writing and to writing blog content which works well for your business. When you are writing, you need to wear many hats; you are an entertainer, educator, marketer and SEO expert. Well, maybe not an expert, but you do need some basic SEO knowledge. Read What is…
Writing throughout our life has always been important. From the day we learnt to write our names through to writing assignments, writing our resumes, applying for jobs and of course in business. Especially in business, you need to have a degree of writing ability – or have someone on board who can write for you. …