How to Sell an online course

How to Sell an Online Course

Some service businesses, coaches, consultants and advisors are now leveraging their time by selling their training and expertise as an online course.  It’s all very well to develop your course, create your content, make it look excellent and deliver great value – but you need to get it out there.  You need to market your…

Who is your business selling to - B2B B2C

Who is Your Business Selling To?

This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate.  Who is their ideal customer?  Who are they selling to?  As an experienced business coach and marketer, I then often get asked the question:  “Does it matter who I’m selling to?  As…