When it comes to marketing your business, there are many things we should all be doing, but here is a list of the most critical 7 things that I believe that a great marketing person should be doing. 7 Great Marketing Tips 1. Know who is who and what is what Before you…
Whether it’s business or personal, being late is not fashionable. Sorry guys, that’s the truth. I’m sure a person suffering from serial lateness made up the expression “fashionably late”. If you are the person waiting, or a host, it’s really frustrating and even annoying. Sadly, some people are habitually late. I should confess that I…
Some service businesses, coaches, consultants and advisors are now leveraging their time by selling their training and expertise as an online course. It’s all very well to develop your course, create your content, make it look excellent and deliver great value – but you need to get it out there. You need to market your…
With Victoria experiencing its 5th lockdown at present, I was inspired to think of as many ideas as possible for a business to stay busy and relatively productive during lockdown. Now, even if you’re in another area which is not in lockdown, you might spot a few useful items in here, so keep reading. …
Most business owners think that their proposal or quotation document is something that tells a person their price and what they get for that price. Wrong! Well, partly wrong. It can be far more than that. Your quotation or proposal document can really super sell your service if you do it right. When someone allows…
How many decades now have we been emailing? Actually, I Googled the answer and Australians started emailing in the early 1980s. For more than 40 years we have been emailing, and yet regularly I see people do the wrong thing. Here are my top tips and suggestions for good email etiquette, whether you’re in…
This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate. Who is their ideal customer? Who are they selling to? As an experienced business coach and marketer, I then often get asked the question: “Does it matter who I’m selling to? As…
As a business coach who has been around the block several times, I’ve seen it all. Many business owners are looking for ‘world domination’ and there is nothing wrong with that – as long as you are making money! Well, that is, if making money is one of your goals. Big Business or Good…
As a business coach, I’m passionate about business. But business isn’t just buildings, asset, profit statements and sales … it’s often about people. After decades of working with businesses and business owners, I know that a healthy business has a healthy team and a healthy business owner. Good health is physical, emotional and mental. After…
The art of pricing is critical to every business. If you are too cheap then chances are you won’t actually make any money and after you factor in running costs and overheads (not to mention actually making a wage) you might be in the red. If you overprice your services too much, and particularly if…