This seems like a fairly simple question, and yet it is one which I find some clients struggle to answer and clearly articulate. Who is their ideal customer? Who are they selling to? As an experienced business coach and marketer, I then often get asked the question: “Does it matter who I’m selling to? As…
As a business coach who has been around the block several times, I’ve seen it all. Many business owners are looking for ‘world domination’ and there is nothing wrong with that – as long as you are making money! Well, that is, if making money is one of your goals. Big Business or Good…
As a business coach, I’m passionate about business. But business isn’t just buildings, asset, profit statements and sales … it’s often about people. After decades of working with businesses and business owners, I know that a healthy business has a healthy team and a healthy business owner. Good health is physical, emotional and mental. After…
***Guest blog post by Lisa Nardone, Director, Grantsplus Consulting Pty Ltd – on tendering If you’ve never written a tender before, it can be daunting just to even think about where to start. The tender information looks overwhelming; you know the competition will be extreme and you’ve got no idea what to put into…
The art of pricing is critical to every business. If you are too cheap then chances are you won’t actually make any money and after you factor in running costs and overheads (not to mention actually making a wage) you might be in the red. If you overprice your services too much, and particularly if…
As I’m talking to my business coaching clients around marketing, often enough the question comes up “what do I post on social media?” A great question and I thought it might be helpful to give you a fairly decent list of ideas. Many businesses are on social media these days, whether that be Facebook, Instagram,…
When it comes to having a great online business, there are some core traits and characteristics of a business which is likely to do well online. As an expert business coach, I’ve worked in many industries, including online businesses. Here are my views on what a great online business looks like and frequently does…
Whilst being a female in the business world today is much easier than 30 or even 10 years ago, it’s still not perfect and is in no way equal. Females make up only 6.4% of high ranking leaders in larger Australian companies. I leadership mentor a number of female business leaders and it’s not always…
Here is Part 2 of my blog on how to save money in your business. In the first instalment on how to save money I talked about: • Having a budget • Ensuring your bookkeeping is up to date and accurate • Debt collecting • Reviewing your expenses • Assessing what software and apps…
Whilst we work hard in our businesses and can work to make more money, don’t forget about spending less, or more importantly, spending effectively and not wasting our money and other resources. Learn about business money saving tips. Here are a tonne of great, practical and realisable tips you can save real money in your…