What is it to niche your business? Niching is when you market and service a small, well defined specific selection of the population. No longer do you service ‘anyone with a pulse’ or service a broad section of the marketplace. For example, I have niched someone and provide business coaching to professional services and tradies. …
I was at a business event a few weeks back and the MC asked if anyone had experienced a FANTASTIC YEAR? I put my hand up; I’m really happy with what occurred in 2017 but interestingly, many people did not respond even to “so what about an average year?”. When you look back at…
Business – is it all about the money? Although this may be a debatable question, many people have strong opinions on both ends of the debate whether business should be all about the dollar. While some believe that business is all about money, others may think it is the other factors that make business so…
This is geared to business owners, but the same applies even in people’s personal lives. Read Does Your Business Have a Superhero Factor? Keeping it short and succinct, here are seven things to NOT do this festive season: Driving, speeding, drinking. Obviously, alcohol and driving should not be…
Be honest with this question – do you ever stop working? As a business coach, I champion great use of time; and being time-effective and efficient. Time Mastery is a valuable skill to have. So often, we just have to cram more and more into our days and we want to take every moment we…
There is a bit of an art to writing and to writing blog content which works well for your business. When you are writing, you need to wear many hats; you are an entertainer, educator, marketer and SEO expert. Well, maybe not an expert, but you do need some basic SEO knowledge. Read What is…
Our world is changing – and hugely changing. It’s expected in the next 10 years that we will have the equivalent of 100 years of change. With innovation and business and communication, everything is in constant flux. The smart business owner must be flexible, innovative, change-friendly and able to adjust with the ever-changing times. I…